DigiPoll often carries out the fieldwork data collection for other researchers who are engaged by local and central government to conduct major research projects. In these cases, the data collected by DigiPoll’s interviewers form the basis for important policy changes and service and programme planning.

The following are some examples of DigiPoll’s fieldwork:

Hamilton City Council Residents Survey

Each year Hamilton City Council undertakes a quarterly survey of the city's residents. The Residents Survey provides Council with information on the use of and satisfaction with Council provided facilities and services, overall attitudes, and community needs and priorities.

DigiPoll has been conducting the fieldwork for Hamilton City Council’s Residents surveys since 1998, initially on an annual basis and more recently on a quarterly basis. The analysis is carried out by International Research Consultants (IRC).

Respondents for the surveys are selected using DigiPoll’s telephone sampling system developed specifically for New Zealand conditions that gives a random sample of the entire population that have landline telephones.

The questionnaire used a split path approach whereby all respondents were asked all the key questions but the sample was then split into two paths. The facilities and services were split with half the respondents rating one set of facilities and services while the second stream answered questions about the other set. The questionnaire was also modified to reduce this to only essential questions. Further time savings were made by only asking dissatisfied users why they were less than satisfied every second quarter.

Whakatane District Council

The Council commissions a regular Residents Survey to find out what people think about Council's performance, services and facilities. Alongside other information, this provides an important contribution to our planning and reporting processes like the Long Term Plan, Asset Management Plans, Strategies, Annual Reports and the like.

The survey is conducted by DigiPoll while the overall project is managed by International Research Consultants (IRC). It includes interviewing 400 respondents that roughly reflect our geographic spread (by ward) and demography (age/ethnicity).

Results from recent and past surveys are accessible below.


Health Promotion Agency Sun Exposure Survey

The Health Promotion Agency undertakes the Sun Exposure Survey (SES) every three years. The purpose of this ongoing research is to collect consistent information on attitudes and behaviours towards sun exposure, to facilitate comparison with historical survey data, and to inform future decision making in the sun safety and skin cancer prevention sector.

The SES was formerly known as the Triennial Sun Protection Survey (TSPS), which had been conducted in 1994, 1997, 2000, 2003 and 2006. Following a review of the TSPS in 2009 the SES was developed, with a focus on the same measures to allow the continued identification of trends over time, and the inclusion of some new questions. The SES is conducted with adults between the ages of 18 and 54 years and teens between the ages of 13 and 17 years.

The 2012/13 data collection was carried out by DigiPoll while the overall project was managed by TNS NZ. The survey included a total of 1754 interviews with 1250 adults and 504 teens. The sample frame was based on Random Digit Dialling (RDD). Quotas were set for broad geographic region, regional council boundary, age group, and gender. The use of RDD allows accurate representation of the geographic area surveyed since calls are scattered across the entire area and responses therefore reflect the underlying population characteristics.




MARCO Regional Waikato Perception Survey 2013

Domestic Heating Methods and Fuels

New Zealand has clean air most of the time in most places. However, there are some problems in some areas. Air pollution causes a range of significant health problems, including respiratory diseases, asthma attacks, reduced immunity and even premature deaths. Many of these problems are preventable.

Most of the air pollution comes from domestic heating. Domestic solid fuel burners are the main source of fine particles in most urban areas. That is why it is important for New Zealand families to install clean and efficient heating to make their homes healthier. Insulation also plays an important part in this.

To investigate how New Zealanders could reduce the pollution effects of home heating while staying warm, the Ministry for the Environment worked with a range of central and local government agencies on the Warm Homes project.

The main outcome of the project was the development of the clean heat programme that is being run by the Energy Efficiency and Conservation Authority (EECA). Under this programme eligible homes can have subsidised clean and efficient heaters installed.

The Research

The research component of the project included a Computer Assisted Telephone Interviewing (CATI) survey of domestic heating methods and fuels for New Zealand that was carried out by DigiPoll. The purpose of the survey was to collect data on home heating and related variables across the whole of New Zealand. These data were also collected for specific urban areas where concentrations of suspended particles (PM10) exceeded the national environmental standard.

The survey was carried out over a period of five months giving representative sample for analysis on home heating method and fuel consumption, which provided data to different groups working on the Warm Homes Project.

The results of the survey were reported in the Ministry for the Environment/ Environet Ltd report: 

Warm Homes Technical Report: Home Heating Methods and Fuels in New Zealand



Since the release of the report, DigiPoll has carried out a large number of targeted surveys looking at Air Emission and Domestic Heating, in collaboration with Environet Ltd (Emily Wilton).