Business Model

DigiPoll offers a clear link between the survey research ideas and the research report. The researcher is given support for questionnaire design at one end and the statistical data at the required level of analysis at the other end.

DigiPoll delivers highly and consistently accurate results and has a PROVEN SUCCESS record.

We deliver accurate data based on the client’s requirements, such as raw data, frequency tables, cross-tabulations, and with post-coding of open ended questions.

 

DigiPoll’s Core Values

 

Impeccable Quality

We follow a 2-tier quality control process through which we are able to deliver precise and accurate results.

DigiPoll’s comprehensive quality control protocol follows the production process of INPUT-PROCESS-OUTPUT

Input - questionnaires are meticulously phase-tested with initial testing, revisions and retesting.

Process - includes both personal supervision and remote audiovisual network monitoring.

Output - real time monitoring of response rates and quotas as well as auditing of interviews

As an IQS accredited member of AMRO and MRSNZ, DigiPoll abides by a strict code of ethics and quality. DigiPoll is currently undergoing the preparation to become ISO 20252 accredited.

Time Efficiency

DigiPoll is always committed to the timeframes set with clients. Once you engage us for your fieldwork we guarantee the time frame that we agree to.
We take on the responsibility to achieve the sample size once we take on the work.

DigiPoll’s turnaround for processing requests for quotation and project launch from the time of quote acceptance is very fast due to our sophisticated survey software.

Competitive Pricing

In order to reduce the overheads and wage costs, DigiPoll has taken two strategic decisions that enable us to deliver at a cost competitive way compared to many market research companies in New Zealand or Australia.

  • New Zealand location - DigiPoll strategically opted to locate in a University town, in close proximity to academic collaboration and availability of high calibre fieldworkers.
  • Offshore option – DigiPoll provides an option of high quality services at economical costs from its subsidiary, e-Pollster India Pvt. Ltd., in India. ePollster specializes in surveying (telephone and online), lead generation, data entry (online and offline) and transcription. It is located in Mumbai, the commercial hub of India. ePollster, with 50-seat call centre capacity, undertakes projects in markets across a range of time zones. 

 

 

The Herald-DigiPoll survey was among the most accurate of those taken in the last few days before the election and was the only one to indicate the strength of Winston Peters' last-minute surge.

Adam Bennett – New Zealand Herald

November 28th 2011

The Herald-DigiPoll survey got closest of the individual last pre-election polls to matching overall the scores for the two blocs. It was 0.3 per cent over for the National bloc and 1.3 per cent over for the Labour bloc, for an overall error of 1.6 per cent.

Colin James - Political commentator and columnist

New Zealand Herald - 2008 General Elections

The TVNZ Marae Investigates Digipoll is one of the most established voter polls in NZ and often the only one to survey Maori voters in an election year.

TV ONE - October 2nd 2011